Group & Online Training Courses
If 1:1 coaching is not what you are looking for just at this moment, here are a few fabulous alternatives.
Online Training Courses
If 1:1 coaching is not what you are looking for just at this moment, here are a few fabulous alternatives.
From Passion To Profit
This E-learning online course has 4 core modules plus 3 months of Live Q & A interactive Sessions, So you NEVER have to be stuck waiting for an answer again.
Course Overview
This comprehensive online training course has been designed specifically for start-up businesses in the aesthetics industry! Whether you're an aspiring business owner or have recently launched your own aesthetics-related venture, this course is here to equip you with the knowledge, skills and strategies necessary to thrive in this amazing but busy industry.
The truth is, the skills that have given you your passion for treating your future customers are not the skills you need to grow a successful business - so it's vital you find out what you don't yet know... and fast!
The aesthetics industry encompasses a wide range of businesses, including skincare clinics, beauty salons, med-spas, cosmetic product lines, and more. With the ever-increasing demand for beauty and wellness services, now is the perfect time to establish your presence and capitalise on the opportunities available, heading towards your goal in a straight line with no wrong turns.
This course is carefully curated by an industry expert who has years of business knowledge and years of hands-on experience running a thriving clinic and academy. Who possess a deep understanding of the aesthetics market, its opportunities and the unique challenges faced by start-ups. We have distilled experience, a genuine passion for this market sector and actionable insights into a comprehensive start-up curriculum that covers every aspect of launching and developing a successful aesthetics business, with an understanding of what you need to do to keep going, long after others have given up.
Objectives
Throughout the course, you will gain valuable insights into the fundamental principles of making a mark in the aesthetics industry, and how to start your business the right way. We will guide you through the process of developing a compelling ‘profit plan’, identifying your niche, and crafting a brand identity that resonates with your ideal customers. In addition to the essentials of business strategy, we will delve into the legal and regulatory considerations specific to the aesthetics industry, ensuring that you are well-versed in compliance matters.
This course will also equip you with the fundamental knowledge to navigate your local marketing and promotional strategies effectively, helping you attract and retain a loyal customer base. Did you know that statistically aesthetics businesses in the UK gain 80% of their customers through local marketing strategies?
ABCD Method:
You’ll learn how to:
ACTION all the key steps for a strong business set up
You will understand how to BOLSTER lead production
CONVERT leads into paying appointments
And create DEDICATED clients for the long-term
Key Features
Our online training platform offers a flexible learning experience, allowing you to study at your own pace and access the course materials with additional external links from anywhere in the world. Engage in interactive modules, practical case studies, and use templates to reinforce your understanding of the concepts covered. Whether you’re starting an aesthetics clinic, launching your own skincare line, or establishing a med-spa, this online training course for start-up businesses in the aesthetics industry will provide you with the foundational knowledge and tools needed to embark on a successful journey.
Join this course today and unlock your full potential in this exciting and rewarding field.
In addition, every month there will be a live interactive Q&A session with Fiona Macaskill to ensure you can overcome any blockers in your business set up. You can attend live or submit a question via the dedicated online group and watch a recording of the Q&A where your question will be answered. All this is included in the course price.
The ABCD Method - Outline and Objectives
The Why Factor / Goal Setting / Your Non Negotiables / Unique Value Proposition / Your Perfect Patient Persona / Your Niche / Profitability Plan Essentials / Your Brand
Take time To Get 'The Practical Stuff' Right!
From - How Much Does It Cost To Set Up An Aesthetics Clinic? To ALL details of business set up. Location to Limited Company. Websites to Prescribing - Social Media set up to CRM systems. It's all there.
Money Mastery 101: Essential Skills For Financial Success
Key Finances You NEED To Understand. Pricing to Profitability. Treatment Times to Targets, Fixed Costs to Floating Costs and everything in-between.
Essential Marketing Tools For Small Businesses: Your Guide
Advertising Standards Agency Guidelines / Plan Your Marketing Content / Attraction Marketing vs Interruption / Local Marketing Strategies, and so much more.
There is no stone left unturned when it comes to your business start-up and you will also get links to lots of useful tech to make your business life simpler and smoother.
For a full module list, please get in touch
Leads Are Life
8 Week LIVE interactive Small Group Business Course
The perfect combination of Live Coaching over an eight week period with access to
Online Learning Course Modules inbetween sessions
Learn how you can CREATE, CONVERT and KEEP LEADS. Because when you have enough leads, your LIFE & BUSINESS will change.
Course Overview
Includes all the modules in the Passion To Profit online course + additional modules
Small group sessions with interactive Q&A throughout Addressing topics in a collaborative setting with varied perspectives, fostering a community of business owners and clinicians eager to share their personal wisdom and challenges. Owning an aesthetics business can be an isolating experience but on this course, you might just make lifelong supporters and friends!
Delivered LIVE via Zoom with Fiona Macaskill Booked for 1 hour per session - but expect them to run over if we are deep diving into a topic and there are tons of questions.
All sessions recorded for future review, or in case you are unable to attend a session.
Group WhatsApp for knowledge exchange and questions between sessions.
Online course modules and resources provided through a dedicated CRM to enable you to make maximum progress. Including homework modules to keep you on track and motivated to make progress.
8 SESSIONS Which includes a 1 to 1 Meeting with Fiona to talk about your own unique aspirations and challenges before the course ends to ensure you are fully on track with your next actions stretching forward over the next 12 months. Solidifying your goals and milestones for MARKETING and BUSINESS with an outline to complete for a 12-month period.
Objectives
Throughout the live sessions, you will gain insights into the fundamental principles of making a mark in the aesthetics industry and building your business, alongside ensuring you have all your fundamentals working well and in an optimum business way. Fiona will guide you through the process of developing a compelling profit plan, identifying your niche, and crafting a brand identity that resonates with your perfect patient - so you can attract more of them!
This course will also equip you with the knowledge to navigate your local marketing and promotional strategies effectively, helping you to attract and retain a loyal customer base.
A great business owner knows that it's not just about attracting the 'initial worth' of a customer - it's about their 'lifetime value' and beyond.
"Do what you do so well that they will want you to do it again and bring their friends."
Walt Disney
Key Features
The combination on live accountability sessions in small groups and online learning modules is a great way to not only really embed the knowledge as you receive it, but you can ask tons of questions along the way.
This flexible learning experience allows you to study at your own pace and access the course materials with additional external links from anywhere in the world. But, as you need to engage every week, you stay very accountable which can be an amazing driver for a lot of people.
Whether you've been in business for a few years and are still going round in circles, starting a new aesthetics clinic, launching your own skincare line, or establishing a med-spa, this combined live and online training course will provide you with the foundational knowledge and the tools needed to continue on a successful journey.
Join this course today and unlock your full potential in this exciting, rewarding, and accountable way.
Daytime or evening session options available
Online 'start-up' modules available for those who are at the early stages of business
(Including key finances you need to understand)
Unveiling and defining your distinct brand and business identity
Perfect Patient Persona: 'If you are marketing to everyone, you are marketing to no-one at all'
Creating a compelling and profitable proposition to ensure your customer journey is really working
Tech Brilliance: Ensuring your business is working for YOU when you are working elsewhere
Your Marketing Revolution: Captivating quick wins and timeless long-term strategies
Copywriting Mastery: Social media, blogs, emails, campaigns and more
Long Term profit planning to keep you on track
Why choose a YDY Online Business Course?
The courses are structured, comprehensive, and step-by-step guides on specific topics that are really relevant to business but in particular the Aesthetics and Skin Care industry.
Subjects are taught in an informal and practical way which allows you to engage easily and not feel intimidated by all the jargon that is generally used when discussing business concepts.
In terms of delivery, here’s what you can expect:
Access to an online portal where your course modules will live. Depending on the course you join, you will have either instant access to all modules or you will have them delivered weekly after the live sessions
Downloads, online booklets and resources will be provided with the modules
You will have access to an online group where you can share ideas, thoughts and ask questions
If you have chosen the LIVE INTERACTIVE COURSE, you will be sent a weekly Zoom meeting link to hop onto the calls with Fiona Macaskill
HERE'S WHAT MY CLIENTS HAVE TO SAY ABOUT THESE ONLINE COURSES
"Don't hesitate to join the Live 8 week interactive course with Fiona. Packed with loads of practical, actionable information.
Fast paced - it will transform your business..
Thank you to Fiona for her invaluable support and advice.
Caroline Gizzi (Nurse)
'Leads Are Life Course'
Fiona's impact on my business journey has been incredibly positive.
With a personalised plan and strategic pathway in place, I feel confident and exited to continue working towards my goals. It's reassuring that ongoing support and guidance is encouraged.
Fiona your dedication truly goes above and beyond - Thank you.
Jo Porter (Nurse)
'Leads Are Life Course'
Fantastic! Straight forward, tons of information to help you get going. It's taken the stress out of the whole set up period.
There are loads of business start up courses out there - but not many simple and practical ones, dedicated to this industry.
What a relief to know I'm doing the right things and going in a straight line towards my goal. It's exactly what I wanted.
Elizabeth Jones (Dentist)
'Passion To Profit'
I've been 'planning' on starting a skincare business for the last 12 months, but every time I started, I felt overwhelmed and lost.
I was lucky to come across Fiona's course a month ago and JOY - it provided everything I needed to push me over the edge and help me get going - in the right way.
Easy to follow at my own speed but also allowing me to go back and check information again and again until it stuck!
I wouldn't have made the move without this push.
Alison Taylor (Skin Care Therapist)
'Passion To Profit'
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